Why Businesses Should be Transparent about Data Collection

Trust is the foundation for success in business. Without trust, an individual cannot know if a company is telling them the truth. Consumers never trust a business that suppresses or manipulates personal information. If a firm has proven their data is secure, they submit it back to the company without reluctance. What’s next for Our Personal Data? The ongoing concern is how to monetize personal information while keeping it safe. Is the outlook for personal data, selling intelligence to online companies for a profit? Will data become a currency of the future?

Data privacy must be accelerated beyond targeted advertising. Consumers have the fundamental right to know what information is shared and where it is locked away.

Consumers know their personal information is being collected. As long as data sharing contributes to better products and services, customers enjoy the technology. A leading research firm, Gartner estimates there are over 5 billion connected “things” worldwide. The company forecasts that number to quintuple by 2020. Data privacy must be accelerated beyond targeted advertising. Consumers have the fundamental right to know what information is shared and where it is locked away.

Ethics and Targeted Advertising

With advancements in digital technology, companies accumulate vast amounts of consumer records. Connected products foster data collection. Most users realize their fitness equipment, and home thermostats collect personal data. However, they do not comprehend how much of their individual intelligence is being collected. Google’s Nest Thermostat adjusts home temperatures without user intervention. The device records how hot or cold you like your home, based on location and family routines. This information is then saved in the cloud for future use and targeted advertising.

Transparency must be the objective of companies collecting personal information. Experts agree, there needs to be a “privacy by design” business model. Consumers need the flexibility to balance their privacy settings. Business performance relies on the viability of their data. Great companies know where to uncover value in the data they compile and how to maximize that knowledge for profit. Digital advertising has grown into an intricate method of technology, targeting the most receptive consumers.

There are enormous opportunities for abuse. The Cambridge Analytica scandal emerged in March 2018. The Ensuing public outcry over how companies harvested data has changed Facebook forever. Other than the consumers affected, hardly anyone remembers the 56 million credit card identities stolen from Home Depot. Large-scale data breaches are becoming just another headline.

Quantum Computing

Enormous volumes of incoming data flows have allowed companies to confront the most complex challenges. Companies must have clean, trustworthy information. Authorization to access personal data should carry significant controls. As an example, doctors, environmental protection personnel and screened government employees should have unencumbered access to their systems.

The RSA scheme is used to protect emails, bank transactions along with the most sensitive personal data

The RSA public key cryptographic system is one of the most universally used encryption methods. The RSA scheme is used to protect emails, bank transactions along with the most sensitive personal data. Arvind Krishna, Director of IBM Research, has warned: “quantum computers will be able to instantly break the encryption of sensitive data protected by today’s strongest security.” Krishna says this could happen in as little as five years.

Since the 1980s, quantum computing has been acknowledged to be an excellent structure for handling massive amounts of numbers. However, building a quantum computer was not feasible. Advancements in materials and physics have produced significant discoveries. Large commercial quantum computers are now viable. The recent regulation passed by the European Union is a step in the right direction. The “General Data Protection Regulation” has revamped the way companies can interact with their users and how businesses collect personal data.

Google’s Cloud Identity Management Services for Developers

Big technology players are vying to be the first over the finish line for universal security. It’s a vast global market with billions of devices and users as the end game. Google is taking advantage of its dominating internet position by setting comprehensive security standards. Google’s cloud security initiative has been constructed to satisfy the growing demand by consumers, for better security in their digital lives.

Google's cloud security initiative has been constructed to satisfy the growing demand by consumers, for better security in their digital lives.

Tech giants realize security must come first with any modern code being created. Companies are rushing to bring legacy systems up to industry guidelines. Customers must depend on their screens, no matter if it is a mobile device or desktop. Without complete confidence at login, consumers will turn off in pursuit for alternatives.

Google’s cloud identity management service will be an ongoing company effort. Millions of apps accessing Google’s cloud platform have a fresh collection of identity management tools. Googles new security initiative offers identity protocols for app builders with a drop-in service.

Introduction to Google’s Cloud Identity Management Services

Google’s Cloud Identity Services adds management functionality and identity access for clients and business partners. The protocols aim is to secure user accounts better going forward. Google is just a small number of tech giants that can develop a set of protocols which the entire digital industry must consider following.

The moniker for the new service is Google Grade Authentication. CICP wants app builders to use Google as a partner in their pursuit for security. Google wants to be the security foundation. Developers can utilize vast information resources from the internet giant. Apps can be shielded from being a takeover target. App builders, associated with Google security, can scale their offerings to a global market.

Google has made several announcements this year to boost identity and security protocols. Administrators now have a comprehensive lineup of third-party apps to rely on, along with Google. A significant boost to the service is context-aware identity management. The protocol authenticates a user’s location and the context of the request.

Developers and CICP

Google’s next stage of their cloud identity service is in Alpha release. The company has designed identity and access management as an ongoing service. There are a number of components and benefits to the service. Google, along with other tech giants are finally taking identity management seriously.

  • User authentication is based on Firebase, a mobile and web application Google purchased in 2014. Developers can integrate user identity specifications, based on the SAML and OpenID industry standards
  • There is wide-ranging support for the new service. Developers can incorporate their apps into several client-side platforms, including Android, IOS and web access. Along with server-side platforms Node.js, Java, and Python.
  • CICP is self-contained. Developers drop the service into their application to take advantage of Google’s security capabilities.
  • Once the service reaches general release, two-factor authentication will be possible. Multi-factor authentication for mobile devices has become more reliable. Mobile devices are now more dependable than in the past. Hardware includes GPS, microphones and advanced sensors to keep track of users.
  • The CICP service integrates Google’s threat intelligence protocol. This helps to identify accounts that have been acting with a suspicious nature or have been compromised.

CICP satisfies the security demands of mobile device makers and web-access applications on a global scale. Apps having thousands of logins daily, cannot allow accounts to be compromised. Hackers no longer attempt to break into software by rewriting code or brute force attacks, they log in.

GNU – General Public Licence

The GNU is one of many licenses that is used in the software world to ensure that software programming may be distributed and protected correctly. Someone who is working in the open source world will benefit quite a lot from the GNU because of the way that is uses its rights. This is a copyleft license that will ensure the user can distribute only under the original license terms. Someone who is working under the GNU will not be exploited by software companies because their work can only be distributed in the same manner as the original program. This is much safer for many different people who are working on the fringes of the industry, and there are companies such as the Linux kernel that are doing quite well under this license because it is much safer for them over the course of the years to be free to distribute as their original programming was.

The GNU is one of many licenses that is used in the software world to ensure that software programming may be distributed and protected correctly.

Any Later Version

There is an Any Later Version clause in this license that ensures that someone who is developing their software may have it apply to any later version of the same program. Someone who needs to be protected because of the development of multiple versions will use the GNU because they know that it is much safer than trying to get a new license every time something comes up. There are many people who get turned around because they are talked into business deals after their first license, and they could be exploited easily. The Any Later Version clause will ensure that all these companies are treated properly long after they have come out with their first version of their software. They are hoping to operate free of big companies, and they depend on this license to safeguard them and their intellectual property.

The Free Software Community Grows

The free software community has been using the GNU for some time, and they have had a hand in ensuring that the license is updated. It was updated last in 2007 to ensure that software companies could not exploit people using the patents of products against their owners. These companies had to be stopped from using the software that was created without servicing later versions. The changes that were made to the GNU ensured that all large software companies had to honor the free software developers who created these programs, and they were forced to allow these companies to upgrade as many times as they wanted. There was no money in it for large software companies, but the GNU allows these two communities to co-exist as the free developers are protected so that they may do their work without the fear of profits overriding their good judgement and decency.

What is Elliptic Curve Cryptography?

In recent years, words, terms, and concepts have been introduced into the world’s vernacular that most of us find difficult if not impossible to understand. The explanation of these words and phrases are the future of our society.

Elliptic Curve Cryptography is a compilation of algorithms for encrypting and decrypting data

Cryptocurrency, the blockchain, and cryptography are in their infancy. Physical money is becoming antiquated. Borders between corporations and societies are breaking down. Cryptocurrencies and de-centralized networks will occupy the void left by the end of paper money. Blockchains are recognized by some of the largest enterprises in the world for encryption technology and resistance to intrusion.

The cryptocurrency blockchain requires four indispensable properties when applying a digital signature in transactions.

  • The signer of the transaction must be verifiable.
  • Each signature along the chain cannot be forged.
  • Signatures are deemed final. The signature cannot be associated with any other identity.
  • It should be computationally impossible to procure a private key from a public key.

Quantum computing, although years away from practical application, is perceived as a menace to break any current encryption technology. Cryptocurrencies and the blockchain are choosing a forward-looking sentiment to the computational capability of quantum computers. Algorithms are now branded as quantum-resistant.

Introduction to Elliptic Curve Cryptography

Each block in a blockchain requires a cryptographic key to the preceding block. Other conditions must be satisfied. However, cryptography is the glue that holds the chain together. Digital transactions are growing exponentially.

Elliptic Curve Cryptography is a compilation of algorithms for encrypting and decrypting data. ECC is one of the most formidable and extensively used encrypting methods. An ever-growing list of websites secures customers HTTPS connections on the ECC standard. The ECC encryption method is being utilized by these same websites to interact with their data centers and other corporations.

In 1977, the contemporary era of cryptography began when two new algorithms were proposed, the RSA and Diffie-Hellman. These new designs were radical in their approach. The cryptographic security was based on numbers. Dual_EC_DRBG is the cryptographic standard accepted by the NSA. The function uses elliptic curve mathematics. The process generates a sequence of arbitrary numbers. These numbers start from a seed formed by an algebraic calculation.

Securing Your Digital Signature

There is blistering criticism from cryptographers, acclaimed mathematicians, and security experts. The RSA encryption standard endorsed by the NSA has a backdoor function. The backdoor was revealed by documents provided by former NSA subcontractor Edward Snowden. Many have recommended, not to employ the RSA method.

The ECC method is useful to cryptocurrencies not solely for the size but also the trapdoor function.

Elliptic Curve Cryptography offers compelling improvements over the RSA standard. The most unique being, the key size is considerably smaller than the RSA encryption approach. Also, cryptocurrencies prefer the ECC because of the efficiencies the method provides. The NIST and National Security Agency now uphold the 384-bit ECC encryption model. Both agencies allow top-secret documents to be encrypted with ECC.

The ECC method is useful to cryptocurrencies not solely for the size but also the trapdoor function. This trapdoor is based on the infeasibility of determining a point on an elliptic curve. The approach is Point Multiplication. The operation successively adds a point along an elliptic curve out to infinity. The National Security Agency says it would need a 7680-bit key to solve the ECC method. The NSA has declared it is moving away from the ECC standard to a newer collection of ciphers. These new encryption mechanisms are because of the inevitability of quantum power breaking any type of code.

How Identities are the New Security Perimeter

There is constant news coverage of credit card identities stolen, bank records compromised, and identity theft. Consumers have become jaded to relentless headlines, of our privileged information stolen. Is this the new normal?

Businesses having significant digital footprints are seeing attacks increasing exponentially.

The statistics are shocking. 18% of all healthcare employees are prepared to sell patient data, 24% know of an employee who sold confidential material. Apple employees have been offered as high as $23,000 for privileged access credentials. A staff member at Honeywell, furious at not receiving a raise, was caught selling satellite tracking data. He assumed the client was a Mexican drug cartel, not the DEA.

The dark web is now firmly ingrained as a global marketplace for procuring and selling of privileged credentials. Hackers no longer break into secure digital systems, they log in, allowing for unfettered access to company data.

Digital Companies see cyber-security as a second-tier cost, only to be increased if a threat occurs. Profitable companies usually are cutting cyber-security costs. Government data to big Hollywood studios are seeing their assets being compromised. There must be consistent authentication policies across the corporate landscape, while providing the access employees, customers, and partners need.

Zero Trust Security (ZTS)

Dated security methods are not functioning. Businesses having significant digital footprints are seeing attacks increasing exponentially. The Zero Trust Security protocol ensures every device, login attempt and requested service are being verified through the Next-gen Access initiative. NGA is a digital business application coordinating login and resource request management. The technology recognizes every device and user.

There are four pillars to the ZTS protocol:

  • Never trust anyone, anything and always verify. This fundamental policy requires everyone in the organization to be verified before granting access into the system.
  • Endpoints must be authenticated. Before granting access to the system, the user must log in from a prior trusted device. If not, the login requires a multi-factor authentication.
  • The system grants the user only the access given to them when the account is set up. Company employees are set up on a tiered system. The level of access allowed is fixed. No more, no less.
  • The process is constantly learning. The platform learns user behavior, login attempts, access control, and policy adjustment.

What is the Future of Security for Digital Companies?

William Saito believes there are two types of enterprises in the world. Ones who have been hacked and the ones who do not know they are being hacked. Saito is accepted as a world authority on encryption, biometric authentication, and cyber-security. William Saito reports directly to the prime minister of Japan and sits on the Council for National Strategy.

Companies with large digital footprints must mature.

Companies with large digital footprints must mature. Traditional corporate security is not working. Employees work remotely around the world, logging into a vulnerable network with unrecognized devices. Identity has turned into the new security protocol. Only an individual’s biometrics can be relied upon when logging into a company network.

William Saito believes an all-encompassing strategy must be established now. This strategy must start immediately before it is too late, and users no longer trust any of their screens. Saito says, the internet is expanding quicker than anyone, or any corporation can keep up with. Most security controls are added haphazardly rather than from the ground up.

Unless the issue of trust identity is not dealt with now, the ensuing failure and costs will be massive.


VMWare is the first company that was able to virtualization the most popular Microsoft server functions, and the company is a part of the Dell Computer group at this time. They have their campus in Pall Alto not all that far form the other companies in Silicon Valley, and they were founded out of Berkeley as were many other companies on the list of the finest server and storage firms in the history of computers. This company was able to push ahead the virtualization of the servers that are used to this day, and they were acquired by Dell because they had more potential than any other company on the market at the time of the purchase. This company has made the server market far more functional, and they have built a company that is innovating every day in a server market that offers more options than ever before.

VMWare is the first company that was able to virtualization the most popular Microsoft server functions, and the company is a part of the Dell Computer group at this time.

How Did They Start?

The company was working in secret for its first year, and they were able to launch in the second year with the VM Workstation wish was their first operating system and storage product. They were working on new interfaces of similar systems that they had seen across the market, and they provided their customers with products that insured they could virtualization as they expanded their storage and operating needs. The company quickly moved into servers, and they continued to expand their offerings every since. They build server products that ensure the security of their clients, and they allow for quick expansion through he virtual servers that will multiply their space.

Virtualized Hardware

The company has hypervisors which act as the virtual versions of the servers that they have developed. They allow their clients to use the servers without any need for hardware, and they have drastically changed how someone will approach the storage fo their data. They have cut out the overhead that many companies must pay for, and they have ensured that all their clients have more options to improve and expand their operations. They do have an open source program that they allow their clients to use, but they operate mostly through products that they sell direct to customers. Someone who has purchased from the VMWare family of companies will find that they may make virtual changes to their products, and they will have all the storage space they need. It is far simpler to function as a business owner or computer developer when the servers made by VMWare are offering virtually expanding storage that may be changed at any time. They have improved how companies store their data, and they ensure that they give a virtual experience that cuts out the need for hardware.

No More Messing Around with Passwords

36% of the world’s population has access to a smartphone. This figure represents approximately 2 billion users, and ownership is flourishing. Consider, each user may have at least one account they log into, such as email. Add three, five or 10 accounts, and you start to realize the issue.

Companies have done a great job protecting initial access to your phone, such as Facial and fingerprint scanning. However, what takes place once you are logged in? The modern smartphone platform is more than just a phone. For some, it is their bread and butter. Without their device, they would lose business contacts, bank accounts, and current news. Few users do a satisfactory job of backing up data on their smartphones.

It has become essential to every smartphone user to go above and beyond traditional methods to protect their data.

Hackers work overtime to gain access to your phone and home computer. With each new software update, devious computer science engineers immediately work to circumvent the system. Blue-chip computer scientists see the future of smartphone security as hardware isolation. The operating system, apps, and alternative components are merely a pass-through to where true credentials are locked away, the hardware.

Future of Smartphone Security

The issue of protecting your smartphone is immense. Biometric scanning is doing an outstanding job of individual access. Millions of smartphone users rely exclusively on password managers and other apps to secure their most crucial information. Homeowners use their phone to manage home lighting, appliances, and more importantly home security.

Think-tanks around the world are scrutinizing these issues from a global perspective. Big players in technology are constantly looking for platforms that secure your phone, bank accounts and also remember to turn off the lights. Home integrations with smartphone technology are a vast global market; it is also very fragmented. AI (artificial intelligence) continues to be adopted into the devices we use every day and voice control is predicted to bring all these technologies under one umbrella.

Identifying threats has become more difficult. Malicious software is being cloaked in useful apps, and users are completely unaware or incapable of dealing with these risks. It has become essential to every smartphone user to go above and beyond traditional methods to protect their data.


One such company at the cutting edge of smartphone security is ReCRED (Real-world Identities to Privacy-preserving and Attribute-based CREDentials). The platform seeks to eliminate the need for passwords or pins to log into each of the services we use. The unique approach, developed by a global team of scientists, wants to link all accounts to a specific biometric identity.

One such company at the cutting edge of smartphone security is ReCRED (Real-world Identities to Privacy-preserving and Attribute-based CREDentials).

Password overload affects us all. Advancing the usability of smartphones is the principal goal of firms such as ReCRED. The system is based on individual smartphones and their users. The architecture uses each cell-phone as a proxy. Meaning, your phone is an intermediary to all the accounts you use. ReCRED and comparable companies seek to be the lone point of login for your digital world. With this model, the user grants explicit rights to manage the security of your phone. ReCRED attempts to limit access across the platform such as email. Verifying your email would no longer be allowed because too much of the user’s identity would be disclosed.

Most experts regard the hardware isolation model as the only correct approach to withstand the increasing threat of attacks and data vulnerabilities. Separating data and computational processes within hardware containers is the only way to make your smartphone impervious to attack.

Journaling File Systems

Journaling file systems were created by IBM to ensure that all data on a certain drive had been catalogued correctly. Someone who has lost data due to a crash knows that it can be quite difficult to recover. The purpose of a JFS is to ensure that all the changes were logged correctly. The log that is created has every step included so that data may be rebuilt, and there is no corruption of the data because every step of its rebuilding is included in the system. There is a huge difference between what the JFS does and what a standard file recording system does. Someone who has implemented a JFS will find that their crashes are much less devastating, and they take far less time to recover from.

Journaling file systems were created by IBM to ensure that all data on a certain drive had been catalogued correctly.

The Need For The JFS

The need for the JFS is apparent in any computer system that could crash. There are many programs that will only record data as a single block, and it could be lost in an instant due to a crash or loss of power. Recovering the data is not sequential because the metadata is not included, and the files are often corrupted because they were not put back together in the right way. The JFS uses the information that was recorded during the creation of the content to build each file properly. This is a much faster way to recover from the loss of power or a crash, and it ensure that someone who has lost files may be confident that the corruption of the file will not happen. This is especially important when recording data for a secure system that could lose power. The servers that use a JFS are sure to recover their data much faster simply due to the fact that the JFS has been included.

Hiding Away The Journal

The beauty of a journaling system is that the journal will be placed somewhere that is completely separate from the files that it has recorded. The journal may be recovered because it has been sent to this hidden location, and there are many instances in which files are saved because this hidden location is found only after a crash. The person who wants to have a JFS included in their system must understand that special coding is required to create a JFS. The JFS will take down all the metadata that is used to record every keystroke on the computer or server. All that information will be used to create new files, and it is quite important that all information saved to the system is save from corruption because the JFS will use every bit of that data to rebuild the drive if it is ever lost.

Ditch the Paper, Go Digital

You’re online browsing job boards searching for the perfect employment opportunity. After hours of clicking on different links and reading multiple jobs descriptions and requirements, you finally found the one that you feel is just right for you. From there, you venture to the company website to fill out and submit the application. While completing the form, you notice that there is a section to input your certifications and any other credentials you may have.

The use of digital credentials or badges are becoming highly recognized by most companies as a way to boast qualifications to clients.

However, you know that all of your credentials are still in paper format inside of an envelope somewhere in your office or in a closet. You are now put to the painstaking task of digging out that dusty folder, and scanning each one into your computer, then format them to PDF files in order to upload them to the application form.

Wouldn’t it be so much easier if you were able to keep all of your certifications on a digital platform and keep them with you virtually anywhere? That is essentially what digital credentials are.

Today is Digital

The world we live in today is operated by technology. We practically live in our computers and cell phones. Most people today have a plethora of important documents such as driver’s licenses, passports, college degrees, membership certificates, as well as work-related certifications. Digital credentials give people a way to have digitally based credentials and going paperless. These digital credentials are displayed as badges that dictate the skills, achievements, and certifications behind them. The use of digital credentials or badges are becoming highly recognized by most companies as a way to boast qualifications to clients.

Anonymous Credentials

The digital world can sometimes be an unsafe place with risks of losing all of your personal information to hackers and identity thieves. When it comes to utilizing digital credentials, there is an option to do so anonymously. Users should have the ability to obtain credentials and show properties without revealing any additional information or allow tracking.

The main idea behind anonymous credentials is the use of digital tokens that allows the user to prove certain statements about themselves privately and without leaking any sensitive information. The paper form of most credentials, i.e. passports, driver’s licenses, and medical cards, have sensitive user information on them such as their name, birth date, a photo of them, and their signature. These are types of non-anonymous credentials. Anonymous credentials would include items such as money, a plane ticket, or game tokens because they don’t have any identifying information on them.

Due to the fact that anonymous credentials have no personal identifying information, they can be shared amongst other users without the original issuer of the item being notified. For example, you can buy a plane ticket to Las Vegas and give it to your friend and the airline would be none the wiser. However, if someone uses a credit card that’s in your name, the credit card company may notify you about unknown charges.

Regardless of your stance on the technological advances of today, digital and anonymous credentials are widely developing into today’s society as a standard form of proof of eligibility.